On March 24, 2021 Asociația OvidiuRO and Kaufland Romania launched the second edition of the “Two Books in a Bag” national project to encourage parents to read with their children from infancy on. Children benefit from cognitive stimulation from a very early age and thus early exposure to books gives them a better start in life.
17,000 children aged 0-3 years, from disadvantaged families, will receive a bag with two picture books to take home, and their parents will be informed about the importance of kindergarten and reading together with their children. 1,700 volunteer “Reading Ambassadors” will participate in OvidiuRO’s literacy-focused training sessions and will organize children’s reading workshops.