Kaufland Romania continues the series of environmental protection and education initiatives by launching the first ecological and education book project in collaboration with the writer Ioana Chicet-Macoveiciuc.
The volumes „Ema și Eric au grijă de natură” and „Planeta e casa noastră“, by Ioana Chicet-Macoveiciuc, in partnership with Kaufland Romania and Editura Didactica, are suitable for children aged 2-3, respectively 4-6 years old, and explains, in simple and appropriate language, the concepts of recycling and selective collection.
In addition, the campaign has a social component, which benefits from the support of the OvidiuRO Association and the Ministry of Education, whose mission is to make preschool education accessible and effective for children in Romania, and in this case, it promotes ecological education among teachers and preschoolers.
Through OvidiuRO Caravan, the volumes will reach 500 kindergartens located in five counties in Romania – Bucharest/Ilfov, Brașov, Iași, Cluj and Timiș. Each kindergarten will receive a pack with 10 books and a board game, which will be used in class as support for recycling activities. Teachers from those 500 kindergartens will participate in five training sessions, as well as an ecology workshop, supported by the OvidiuRO Association.
“Ema și Eric au grijă de natură” and “Planeta e casa noastră” are part of the series “Familia Pofticioșilor” and follow Ema and Eric in the process of discovering through play some complex themes, such as pollution, climate change, resources consumption, and recycling.